Smart, Green and Innovative Chemical & Technology Solutions
About the Company
ChemActiv is a technology-enabled industrial distributor of chemicals, technology, and ingredients in the Philippines and Asia Pacific. We started with being one of the largest distributors in the semiconductor and electronics industry and expanded to medical devices, food and beverage, mining, and automotive industries. We carry only major brands known for high quality and reliability.
Our Vision
To be the top-of-mind source for chemicals and green technology in the Philippines and Asia Pacific.
Our Mission
Digitalize the chemical industry so we can connect businesses and communities to best-in-class suppliers and on-demand experts anywhere in the world.
Our MTP
Improve lives through chemistry and technology.
Core Values
Burning Passion
We love what we do! We burn with joy & desire to do great work and exceed expectations that we naturally become a delight to our customers.
Iterate. Iterate. Iterate.
We choose progress over perfection. We innovate by continually iterating our processes to better serve our customers. We make mistakes, but not twice.
Boldness
We are unafraid to go after opportunities. We respond intelligently and courageously at the moment, knowing each decision impacts our future.
Inspire through Integrity
We are unashamed and uncompromising in standing by what we know to be right and fair to all. It is our hope to inspire others to be the same.
Malasakit
We proudly express this uniquely Filipino value of compassion, accountability, and care towards our customers, the company, society, and the environment.
Burning Passion
We love what we do! We burn with joy & desire to do great work and exceed expectations that we naturally become a delight to our customers.
Iterate. Iterate. Iterate.
We choose progress over perfection. We innovate by continually iterating our processes to better serve our customers. We make mistakes, but not twice.
Boldness
We are unafraid to go after opportunities. We respond intelligently and courageously at the moment, knowing each decision impacts our future.
Inspire through Integrity
We are unashamed and uncompromising in standing by what we know to be right and fair to all. It is our hope to inspire others to be the same.
Malasakit
We proudly express this uniquely Filipino value of compassion, accountability, and care towards our customers, the company, society, and the environment.
Core Focus
Our massive transformative purpose is to improve lives through chemistry and technology.
As an industrial distributor, we do this by providing our customers access to best-in-class chemicals & technology, just-in-time delivery, and personalized technical & engineering support.
Our niche is supplying high quality chemicals to the manufacturing companies in a faster and better way.
Our Team
ChemActiv is a technology-enabled industrial distributor of chemicals, technology, and ingredients in the Philippines and Asia Pacific.
We started with being one of the largest distributors in the semiconductor and electronics industry and expanded to medical devices, food and beverage, mining, and automotive industries. We carry only major brands known for high quality and reliability.
Shale Albao
President/ CEO
Shale Albao serves as the President and CEO of ChemActiv, leading the company’s overall direction, growth, and strategic development. She oversees key business decisions, strengthens partnerships, and guides the organization in delivering reliable solutions and quality service to its customers.
Hershey Coronado
Senior Sales Lead
Hershey Coronado serves as the Senior Sales Lead of ChemActiv, supporting the company’s sales operations and customer relationship management. She helps guide sales activities, coordinate client requirements, and ensure that customers receive timely support and suitable solutions for their business needs.
Belle Gabriana
Account Manager
Belle Gabriana is an Account Manager for ChemActiv’s semiconductor business, supporting customers with reliable account handling, product coordination, and timely communication. She works closely with clients to understand their requirements and help provide suitable solutions for their process and operational needs.
Jade Rusia
Senior Operations Lead
Jade Rusia serves as the Senior Operations Lead of ChemActiv, overseeing key operational activities that support the company’s daily workflow and service delivery. She helps ensure that internal processes, coordination, and logistics-related matters are managed efficiently to support both the team and customers.
Erika Sorino
Business Development Specialist
Erika Sorino serves as the Business Development Specialist for ChemActiv’s semiconductor business segment. She supports customer engagement, technical coordination, and business growth by identifying opportunities, understanding client process requirements, and helping provide suitable solutions for semiconductor and electronics manufacturing needs.
Rowell Buluran
Business Development Manager
Rowell Buluran serves as the Business Development Manager for ChemActiv’s non-semiconductor and medical business segments. He supports the company’s growth by identifying new opportunities, building client relationships, and developing solutions that address the needs of customers in emerging and specialized markets.
Bernice Lim
Corporate Secretary
Bernice Lim serves as the Corporate Secretary of ChemActiv, supporting the company’s corporate governance, documentation, and compliance requirements. She helps ensure that company records, resolutions, and administrative matters are properly managed and aligned with organizational standards.
Diane Dulay
Executive Administrative Assistant
Diane Dulay serves as the Executive Administrative Assistant of ChemActiv, providing administrative and organizational support to help ensure smooth daily operations. She assists in coordinating internal processes, documentation, and executive support activities that contribute to the company’s efficiency and professionalism.
Sustainability
This ESG framework guides ChemActiv in embedding sustainability, social responsibility, and good governance into its operations, partnerships, and customer engagements. It demonstrates ChemActiv’s commitment to responsible business practices that support long-term growth and stakeholder trust.
A. Environmental Responsibility
ChemActiv is committed to minimizing environmental impact while supporting customers in achieving cleaner and more sustainable manufacturing.
Key Focus Areas:
Responsible Chemical Handling
Comply with DENR and global chemical safety standards.
Implement proper storage, transport, and disposal practices.
Regular safety and environmental training for warehouse/logistics staff.
Sustainable Product Offering
Partner with principals (Zestron, Peters, Vonroll, etc.) to promote eco-friendly cleaning and coating solutions.
Prioritize products that reduce water, energy, and hazardous waste in customer operations.
Resource Efficiency
Monitor and reduce ChemActiv’s own electricity, water, and paper consumption.
Encourage digital documentation to minimize paper waste.
B. Social Responsibility
ChemActiv recognizes that employees, customers, and communities are central to its success.
Key Focus Areas:
Employee Well-being & Development
Provide a safe workplace with regular EHS (Environment, Health, Safety) training.
Support career development through training on product knowledge, compliance, and customer service.
Foster a culture of inclusion, respect, and teamwork.
Customer Engagement & Support
Deliver high-quality technical support and after-sales service.
Maintain open, transparent communication with customers regarding risks, delays, or incidents.
Offer seminars/workshops on sustainable manufacturing and cleaning practices.
Community Involvement
Engage in local community outreach (e.g., education, environment, or livelihood initiatives).
Support science, technology, and engineering education relevant to the electronics sector.
C. Governance & Ethics
Strong governance ensures ChemActiv operates responsibly, transparently, and in compliance with regulations.
Key Focus Areas:
Corporate Governance
Establish clear roles and responsibilities for management, operations, finance, and compliance.
Conduct quarterly reviews of risks, ESG performance, and compliance with principals.
Compliance & Integrity
Adhere to local and international regulations (DENR, PEZA, Customs, labor laws).
Maintain accurate and transparent documentation for audits and principal reporting.
Implement an anti-bribery and anti-corruption policy.
Stakeholder Accountability
Regularly update customers and principals on ESG commitments.
Ensure grievance mechanisms for employees and customers.
Foster trust through timely reporting and open communication.
Integration: ESG principles embedded into all business processes (procurement, logistics, customer service, compliance).
Measurement: Develop KPIs such as:
Reduction in delivery-related carbon footprint.
% of staff trained in EHS annually.
Customer satisfaction ratings.
Compliance audit results.
Reporting: Annual ESG performance summary shared with principals and customers.
Improvement: Continuous review of ESG practices with feedback from employees, customers, and stakeholders.
ESG Committee: Led by management with representatives from Operations, Finance, Sales, and Safety.
Responsibilities:
Monitor ESG performance.
Recommend improvements and new initiatives.
Report to management quarterly.
This ESG framework positions ChemActiv as a responsible and sustainable partner for the semiconductor and electronics industry while strengthening relationships with customers and principals.
